The UX as humanity, as attention to another. I’m thinking these days, thinking about the first meeting of idf benevento. I often think (or we think) to have a good UX to create a winning product. Thinking well, however, to create a good UX means having care for each other, put aside their own beliefs, their own patterns and step into the shoes of the other. The more we are good at doing that, the more we are good to have this empathy with each other, the more the UX will be better. So UX is humanity.